Starbucks is becoming a tech company?

Why not? More and more, companies are seizing the opportunity to control their own brand via social media and other digital advertising platforms. And, I suspect other retailers to follow suit. The trend of taping an iPad to complete retail transactions or look at inventory is a growing one.

With 18,000 stores in 58 countries, Starbucks is relying on digital to ‘help our store partners and help the company be the way we can tell our story, build our brand, and have a relationship with our customers.” Read more here.